History
Janet Bumstead founded Enroot Strategies in 2009 after having built and lead sales operations within Fortune 500 companies. Enroot Strategies was formed to bring state-of-the-art revenue operations methodologies and processes from the Fortune 500 to the Fortune 5000, and focuses on delivering insight, best practices and methodologies that help make more informed decisions to increase both individual and organizational performance. Enroot Strategies is a trusted advisor, bringing consistent value and often challenging organizations, and is staffed by a team of experienced sales, marketing and technology professionals. Enroot Strategies focuses on the client strategy, delivering tangible results through practical, hands-on partnerships so that the client has the agility, process, tools and skills needed to flourish – Engage, Empower and Execute!
The name "Enroot Strategies" was selected to embody the concept of building the roots of an organization through passion, commitment and teamwork to ultimately nurture and grow organizations. This concept is also engrained in the root of the classes she teaches at Sacred Heart University, and in her personal passion of cycling which is all about passion, commitment, teamwork and having the confidence to take on new challenges and achieve new goals while knowing there will be many failures but that there is a strong team to rely on. By combining the personal passion of cycling, the love of teaching and sharing knowledge with consulting, Janet has built Enroot Strategies to be a customer-centric organization that focuses on nurturing and growing organizations.
Our Leadership Team
Founder and CEO
Janet Bumstead
From working at Fortune 500 companies and building Sales Operations functions and teams, to opening Enroot Strategies in 2009, Janet has worked with companies ranging from start-ups to mid-cap organizations to large, complex, multi-geography organizations to develop people, processes, strategies, analytics and technology to create sustainable improvements in business results and achieve large-scale change.
Janet currently holds an adjunct faculty position at Sacred Heart University in the Jack Welch College of Business and Technology where she teaches courses in sales and consumer insights in the Bachelor of Marketing program. She has also functioned as a Thesis/Capstone Advisor at Sacred Heart University, and taught courses in the M.S. Digital Marketing and M.S. Data Analytics programs. Janet was previously held an adjunct faculty position at New York University within the M.S. Integrated Marketing program.
Janet is a Board Member with The University of Guelph in Ontario, Canada, and is an in-demand speaker on the topic of Sales Effectiveness and the use of Geographic Information Systems in market segmentation, sales territory realignment, sales planning, and forecasting. Janet has authored white papers on the use of business process automation solutions for streamlining sales reporting, and co-authored white papers on analytics.
Janet holds an Honors Bachelor of Commerce in Marketing degree from the University of Guelph, an MS in Management in Strategic Marketing and MBA from the University of Maryland.
An avid skier, Janet also has a personal passion of cycling - she races with a Boston-based USAC elite women’s road team.
Business Partners
It takes a village. Through successful teamwork with a robust network of independent contractors, we provide a depth and breadth of knowledge and experience for our clients. We have the following dynamic experts that bring value to each and every engagement, and who can be deployed to client engagements immediately:
Communications Strategist
The Communications Strategist specializes in building comprehensive communications strategies for social media and other digital outlets.
CRM/Marketing Automation Administrators & Programmers
The technical resources bring extensive experience in data, account management, sales, marketing and customer relations, and specializes in interpreting customer and user needs, and maximizing system content, design and access. Experience spans Salesforce.com, Hubspot, Pardot, Marketo, SAP, Oracle and many other CRM and Marketing Automation systems and other BI/DataWarehouse tools, apps, and various programming languages.
Project Manager
The Project Manager manages large technical projects across multiple platforms from the sign phase through to final production release, and will manage in waterfall, agile or a combination of styles.
We are a CustomerCentric Selling Partner. CustomerCentric Selling® (CCS®) delivers world-class sales training through a suite of sales training workshops around the globe to provide sales organizations with the selling skills and tools necessary to win in a highly competitive marketplace. The heart of CustomerCentric Selling® lies within the buyer-driven sales process that guides the sell cycle so salespeople can be more effective and close more deals.
CCS® helps companies define and implement their customer-centric sales process, encapsulating the most successful sales approach and techniques to improve sales and ultimately, increase revenue. Only through helping sales organizations define a repeatable, scalable sales process, can true sales success be achieved. CCS® has helped thousands of sales organizations worldwide not only meet their sales goals, but exceed them.
“Great things in business are never done by one person. They’re done by a team of people.”